Enterprise and Marketing at Prenton

At KS4, students study the OCR Cambridge National in Enterprise and Marketing.

The course encourages students to develop the practical skills they will need in the business and enterprise sector. Students put their learning into practice and develop valuable transferable skills, beneficial if they are considering starting up their own enterprise/business.

Key areas of study are:

• Marketing and market research
• Finance
• Types of business
• Developing a product
• Branding
• Pitching an idea

The course is suited to those who are looking at working in marketing/finance or interested in starting their own business.

Table of Topics

Year 10

Year 11

In Year 10, students will concentrate on the first coursework unit: Developing a Business Proposal. They will receive a brief from OCR and create their own proposal to meet its requirements. Topics covered include: Market research Customer profiles Developing a product Assessing financial viability Reviewing the likely success of the proposal Towards the end of Year 10, students will be introduced to the other two units, which will be studied in Year 11. Each teacher will lead one unit based on their area of expertise.

In Year 11, students will complete the two remaining units: Coursework Unit 2 – Market and Pitch a Business Proposal This unit builds on the work from Year 10, developing the idea into a full proposal and pitching it. Topics include: Developing a brand identity Creating a promotional campaign Planning and delivering a professional pitch Reviewing the brand proposal and campaign Examined Unit – Enterprise and Marketing Concepts This unit revisits prior learning, introduces new content, and applies it to business case studies. Topics include: Characteristics, risks, and rewards of enterprise Market research for targeting customers Financial viability of products Creating a marketing mix Key factors in starting and running an enterprise

Exam board: OCR Cambridge National in Enterprise and Marketing

RO67: Enterprise and Marketing Concepts 1 hour 15-minute written exam, sat at the end of Year 11 – worth 40% of the overall marks   RO68: Developing a business proposal Piece of coursework undertaken in Year 10 – worth 30% of the overall marks   RO69: Marketing and pitching a business proposal A piece of coursework started towards the end of Year 10, and finished in Year 11 – worth 30% of the overall marks

The course is an excellent introduction into the world of business for anyone interested in starting their own business.

Skills you will develop on this course:

• Research
• Creativity
• Decision making
• Communication and presentation skills
• Written communication
• Numeracy – applying maths skills to unfamiliar concepts
• Problem solving