Creative iMedia will equip learners with a range of creative media skills and provide opportunities to develop, in context, desirable, transferable skills such as research, planning, and review, working with others and communicating creative concepts effectively. Through the use of these skills, learners will ultimately be creating fit-for-purpose creative media products.

Students will assess the application of creative media skills through their practical use. They will provide learners with essential knowledge, transferable skills and the tools to improve their learning in other subjects with the aims of enhancing their employability when they leave education, contributing to their personal development and future economic well-being. The qualifications will encourage independence, creativity and awareness of the digital media sector.

The Computing and ICT Learning Journey gives an insight into what students will cover in this subject.

Exam board: OCR Cambridge National Certificate in Creative iMedia J834

Unit R093: Creative iMedia in the media industry

This unit will enable students to understand purposes of digital graphics. Content includes Digital graphic products. Media sectors. Jobs in the media industry. Content and layout with client requirements, target audience via demographics and segmentation. Client brief formats, the use of sources, research date and media codes that impact audiences. Understand work plans, asset logs, mind maps, mood boards, scripts, storyboards, visualisation, flowcharts and wireframe layouts, legal considerations and intellectual property rights. Properties of image, audio and video files. Compression, distribution of media via different platforms.

Unit R094: Visual Identity and digital graphics 

The aim of this unit is for students to understand visual identity and digital graphics. Content   includes Design concept of visual identity through justification and planning. Create visual identity through technical skills and appropriate properties. Develop technical skills in asset preparation. Create graphic products using a range of tools and techniques. Apply design concepts and layout conventions to graphic  products.

Students will then undertake ONE of the following optional units:

• RO95 Characters and Comics
• RO96 Animation with Audio
• RO97 Interactive digital media
• RO98 Visual imaging
• RO99 Digital Games

Assessment

• 60% Coursework
• 40% Exam

View the full course specification